My name is Carlo Sima, I’m from Lima, Peru. I graduated in business administration with marketing and digital marketing specializations, and I have 2 master’s degrees.
I have 9 years of experience in SEO and ASO working for companies located in the USA, Canada, Mexico, Spain, Colombia, Peru, Argentina, etc.
I have 7 years of experience working in SEO agencies, ranking web pages, ecommerce sites, blogs, apps, local SEO, and social networks.
My knowledge is strong in SEO on-page and off-page, I use to create and apply:
- SEO plan and content plan.
- Strategies to increase the organic traffic.
- Page speed optimization.
- Technical SEO.
- Backlinks strategy.
Some tools that complement my SEO work are:
- SEO tools:
- SemRush.
- Ahrefs.
- Screaming Frog.
- Google Trends, Similar web, etc.
- Measurements:
- Configuration of events in Google Tag Manager.
- Configurations in whatconverts to measure organic leads.
- Google Analytics
- Google Search Console.
- Web design in different WordPress themes like DIVI, Elementor, Astra, Oxygen, etc.
- AI tools like Otto Search Atlas, ChatGPT, Gemini, DeepSeek or Midjourney.
- ASO strategies to rank an app in Google Play or App Store.
- ASO tools:
- Apptweak.
- App Annie.
- Google Play Console.
- App Store Connect.
What type of businesses have I worked in?
As a SEO and ASO specialist, I have experience in many industries and business sectors, some of the most important are:
- Cabling company.
- Cars: Buy and sell used cars and JDM sport classics.
- Daycare franchise.
- Dog training.
- Education: School and Postgraduate specialization courses.
- Cooking classes.
- Classical music.
- Finance: Cryptocurrency exchange and Futures trading company, Crypto processing & blockchain wallets provider, and Multi-Asset Liquidity & Technology white label solutions provider.
- Fun center for kids.
- Furniture store.
- Haircut and beauty salon.
- Indoor snowboard and ski school.
- Jewelry store.
- Law firms.
- Medical practices: Chiropractic center, Home health care franchise, and Holistic health and wellness practice.
- Mobile recharges and payments online.
- Moving company software.
- Natural products store.
- Real estate agents.
- Rental and sale of high technology medical equipment.
- Restaurants: Fast food restaurants, Pizza franchise, Breakfast franchise, and Mexican restaurant franchise.
- Healthy food delivery.
- Roofing and gutter services.
- Transport infrastructure operator.
- Travel companies.
- Wine and spirits industry association of Mexico.
I’m currently working with 3 big breakfast brands in the USA: Huddle House, Perkins and Bojangles.
The results of the 3 brands appear in IA results, featured snippet, and traditional SEO results on the 1st page of Google.
