My name is Carlo Sima, and I am an International SEO & ASO Specialist from Lima, Peru. I hold a degree in Business Administration with a specialization in Marketing and Digital Marketing, as well as two Master’s degrees—one in Business Administration and another in Information Technology.
With 8+ years of experience in SEO and 3+ years in ASO (App Store Optimization), I have helped companies in the U.S., Mexico, LATAM, Canada, and Spain achieve measurable growth. My work focuses on technical SEO, content strategy, ASO, and AI-driven methods such as LLM SEO, Generative Engine Optimization (GEO), and AI-Optimized Search (AIO).
Work Experience in SEO & ASO
I specialize in scaling B2B SaaS platforms, fintech companies, telecommunications, e-commerce brands, and Web3 projects, delivering consistent improvements in organic traffic, qualified leads, and app installs.
My experience includes working with SEO agencies and international brands, where I optimized:
Corporate websites and e-commerce platforms.
Blogs and content marketing strategies.
Backlinks strategy creation.
Google My Business profiles and local SEO campaigns.
Mobile apps in Google Play & App Store.
YouTube channels and digital branding.
I combine technical execution with strategic SEO & ASO planning, supporting growth in both English and Spanish-speaking markets.
Core Skills and Strategies
SEO Expertise
On-page & off-page optimization.
Technical SEO (crawling, indexing, Core Web Vitals).
Structural and programmatic SEO.
AI SEO & Generative Engine Optimization.
Link building & authority growth strategies.
ASO Expertise
Keyword optimization for Google Play & App Store.
Improving app visibility and ranking in top 3 results.
Conversion optimization for downloads and user retention.
Content & Analytics
Content creation and strategy for blogs, e-commerce, and landing pages.
Data-driven SEO/ASO execution with measurable KPIs.
Performance tracking and advanced reporting.
Tools I Use
As a SEO and ASO specialist, I have experience in many industries and business sectors, some of the most important are:
SEO Tools: SEMrush, Ahrefs, Screaming Frog, Surfer, Google Trends, Keyword Planner, SimilarWeb, AnswerThePublic.
ASO Tools: AppTweak, App Radar, App Annie, Google Play Console, App Store Connect.
AI Tools: ChatGPT, Gemini, Perplexity, Claude, Deepseek, Otto Search Atlas, Midjourney.
Analytics & Measurement: Google Analytics, Google Search Console, Google Tag Manager, Matomo, Looker Studio, WhatConverts.
I’m currently working with 3 big breakfast brands in the USA: Huddle House, Perkins and Bojangles. The results of the 3 brands appear in AI results, featured snippet, and traditional SEO results on the 1st page of Google.
